Download E-books Flying Off Course IV: Airline economics and marketing PDF

By Rigas Doganis

The airline provides an enigma. excessive development charges in fresh many years have produced in basic terms marginal profitability. This e-book units out to provide an explanation for, in transparent and straightforward phrases, why this could be so. It presents a special perception into the economics and advertising of foreign airlines.

Flying Off Course has validated itself through the years because the quintessential advisor to the internal workings of this interesting undefined. This enlarged fourth version, mostly re-written and fully up to date, takes into consideration the sweeping adjustments that have affected airways lately. It comprises a lot new fabric on many key themes equivalent to airline charges, ‘open skies’ , air shipment economics, charters and new tendencies in airline pricing.

It additionally comprises fascinating new chapters at the economics of the reasonably cheap no frills vendors and at the destiny customers of the industry.

The booklet presents a realistic perception into key elements of airline operations, making plans and advertising in the conceptual framework of economics . it truly is given extra strength via the author’s hands-on former reviews as a boss and CEO of Olympic airlines and as a non-executive Director of South African airlines whereas he's presently a non-executive Director of easyJet.

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Three advertising bills: united kingdom scheduled and constitution airways, monetary yr 2007–8 169 7. four constitution and scheduled passenger load elements in comparison, 2007 171 7. five Cascade research: constitution as opposed to scheduled fee on path London to Barcelona region 173 eight. 1 Passengers (arrivals plus departures) through trip function at London’s Heathrow and Gatwick airports in 2006 181 eight. 2 objective of commute for air passengers among united kingdom and eu Union (15 states) in 2006 183 eight. three site visitors distribution and objective of commute on chosen London Heathrow air routes, 2006 183 eight. four Seasonality challenge – per thirty days peak–trough passenger flows, chosen London routes, 2008 a hundred ninety eight. five components affecting degrees and progress of passenger call for 192 eight. 6 Short-haul foreign go back flight – two hundred seats and $100 unmarried fare 199 eight. 7 impression of $110 unmarried fare 2 hundred eight. eight impression of $90 unmarried fare 2 hundred eight. nine influence of two-fare fee constitution 201 nine. 1 overall passenger site visitors, London–Nice (both ways), 1972–83 209 nine. 2 substitute time-series forecasts (made in 1984) of London–Nice site visitors for 1988 213 nine. three real London–Nice site visitors, 1983–8 214 nine. four replacement time-series forecasts (made in 1994) of the London–Nice scheduled site visitors for 1999 215 nine. five Attributes of airline passenger forecasting recommendations 225 10. 1 Key product beneficial properties affecting shuttle judgements and selection of airline – but in addition working bills 228 10. 2 most crucial components in collection of airline for work journeys, 2007 230 10. three percentage of direct revenues in airways’ overall revenues 239 10. four united kingdom relaxation shoppers’ ranking of megastar Alliance long-haul companies, 2008 243 10. five impression of hubbing at the variety of urban pairs serviced 245 10. 6 persistent of hubbing – connecting passengers on Lufthansa LH-738 Frankfurt–Hong Kong on four October 2006 246 eleven. 1 enterprise classification fares London to Singapore – February 2009 257 eleven. 2 Pricing case research: Athens to Greek island 262 eleven. three easyJet fares London Gatwick–Toulouse, 2009: Out Monday 2 March – go back Sunday eight March 270 eleven. four Air Canada’s leading edge pricing – Vancouver to Montreal one-way fares, March 2009 272 eleven. five Air Canada’s fare components and savings, 2009 (US$) 272 eleven. 6 Unit expenses of other periods on long-haul Boeing 777–300ER 280 eleven. 7 Singapore airways go back fares Paris to Singapore, March 2009 280 eleven. eight Yield diversifications by means of area – for eu airways in 2007 283 eleven. nine standard passenger yield for ecu companies on their ecu companies, 2005 284 eleven. 10 Pro-ration of London–Athens complete company price ticket (£1,280) used to fly London–Hamburg–Athens (summer 2009) 285 12. 1 The altering nearby distribution of scheduled overseas air freight 288 12. 2 significant scheduled freight markets in 2007 289 12. three The world’s biggest overseas freight providers in 2007 292 12. four Commodity breakdown of world air freight markets, 2007 297 12. five influence of consolidators and wholesalers on airline sales: London–Nairobi case, 2009 304 12.

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