By Seth Godin
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Additional resources for The Guerrilla Marketing Handbook
Paul Schultze, the inventor of the Infocard, will be reachedat A guerrilla in makes use of her enterprise card as a mini-billboard. Her p i n g provider pecializes in time period papersfor scholars on the college of She places the entire rekvant details on her card(turnaround pricins and so on. ), and posts l00 card per week on bulkin board round campus. the price of 5,000 enterprise card a 12 months is her whole advertising finances. Describe what you are promoting with a tag line. contain your fee checklist. b element your prone. contain a map of howto locate your placeof enterprise. b provide lists of toll-free800 numbers or vacationer info. N Profile key staff. b inform the good fortune tale anyone who has used your product. .................. function images of goods, your ofice, oremployees. b comprise costs, jokes or aphorisms humans may well get pleasure from sporting round. If Infocards seemexcessive or beside the point for you, you continue to use the again of a standard enterprise card to print convenient info on postal charges, sector codes, or another piece of knowledge that would maintain your card at the best of the stack. A fold-over company card additionally works good and isn’t that rather more dear. i i i i i when you've got a retail enterprise, contemplate turning your enterprise card right into a fiequent client card. a wide checklist shop in big apple provides a ten% to any purchaser who provides the manager’sbusinesscard on the money sign in. i i i imagine your card as a mini-billboard foryour corporation. If you’re a contractor, positioned them within the mailboxes of individuals on your local. Drop them into outboundmail, and handthem to every body attending a gathering. If you’ve received whatever neat at the again, it’seasy to assert, “Here’s an inventory of 800 numbers you’ll desire if you happen to shuttle. ” i i i i attempt utilizing your small business card as an energetic promoting software. Print a double sided card and on one part print the phrase“Present this cardfor n : everytime you consult a prospect, fill within the clean. for instance, when you are a i consultant for aprinting company, you'll encounter a prospectwho needs i she may possibly print her brochures extra successfully. Fillout the again of your card Treesent this card for a ten% in your subsequent run company brochures. ” this can be a extra own provide adapted on to the prospect’s wishes. Guerrillas loveto get own! * . i i a true property guerrilla in CaIt$rnia hand an additional 3 dollarsand a bkiness card to the toll collector as he crosses the bridge fiom particular Marin County into San Francisco. “I‘d wish to pay for the auto at the back of me in addition. Please supply the driving force this. 9 out of ten occasions, the opposite driving force calk,at least to assert thanks. He? soldseveral mpensive homesas a end result, and atG % fee, he can affordto force from side to side around the bridgeall h y , positioning himeyin fiont of B M s , Cadillacs, and Mercehs Benzes. .................. MINI-MEDIA pattern Infocardr ......................................................................................... resource: Infocard 1705 Capital of Texas Hwy.